AI has radically changed the interface design profession. Technical skill is no longer the bottleneck: anyone can make anything, bring any complex idea to life.
A digital product can impress from day one: with animations, advanced effects, studio-grade graphics. But here's the trap: when you can make anything, you want to add everything. Before you know it, animated gradients and multi-layered parallax are sharing a single interface.
Being too simple is scary. But now that everything is possible, simplicity has turned from a forced constraint into an art. I think that's exactly why designers are needed today: to teach a product not to be afraid of seeming simple and visually quiet (even though a very smart system may be at work inside).
The fight for attention is relentless. The visual noise born of it grows by the day and dulls sensitivity. Which is why being quiet and unadorned has become a paradoxical way to hold attention, by contrast with the loud surroundings.
A good designer guards this contrast. They help a product speak in its own voice and not get lost among competitors. If designers used to learn to impress with effects, today, it seems, it's time to learn to impress differently: by saying no to unnecessary layers.